RACHEL WEEKS (INC MAGAZINE)

An Inc magazine docu-profile of Rachel Weeks, a 30 Under 30 CEO of School House, a sustainable collegiate clothing brand.

This short docu-portrait for Inc's was conceptualized in one hour, shot edited in a half day, then delivered in the following 24 hours. The aim was to capture Rachel as a young but incredibly thoughtful, committed CEO with a deep passion for her brand and the vision to accelerate its growth. While we could have done much more for her story and the look of this piece with reasonable budget and time parameters, the magazine had a fast-approaching deadline and needed the work almost immediately.