FITBIT + KIM SHUI // BEHIND-THE-SCENES VIDEO

Go behind-the-scenes at the photoshoot for a the launch a new Fitbit designer collection.

In 2019, Fitbit launched a new line of smartwatch accessory bands in partnership with designer Kim Shui. This video takes you behind the scenes at the photoshoot and launched alongside other assets to promote the new collection. I directed both the photo and video shoots and oversaw the creative team who helped bring this to life.