HGTV / DIY THIS

A stop-motion style video series designed to draw millennial women to HGTV's social channels.

Over the course of a few weeks, my team brought to life ten fresh DIY projects for HGTV. We conceptualized each project, styled and animated each scene and developed an editing style that brought a ton of fun and whimsy to the series. The video package was accompanied by detailed how-to posts and step-by-step still photography that inspired viewers to try their hand at something new.